Let’s talk about your brand’s relationship with AI 

By Sam Spiller, Senior Tech Writer at Clockwork   It’s become cliché to declare artificial intelligence (AI) as the next...

The Case for Second Chances: How Recruitment Can Recognise Growth

We all know the feeling. You bump into someone you haven't seen in years, and a lukewarm wave of "oh gosh what was I thinking...

Clockwork Emerges as Top Finalist in SABRE Awards Africa 2024

Clockwork has been shortlisted in multiple categories in the SABRE Awards Africa 2024, with 10 campaign nominations across five...

Clockwork Shortlisted as PRovoke Media EMEA 2024 Digital Consultancy of the Year

South African creative agency, Clockwork, has been shortlisted as one of five candidates in PRovoke Media’s EMEA 2024 Digital...

Brands need to be cautious when it comes to tech trends. Look at what’s happening with NFTs

Over the last few years, you’ve probably heard about how non-fungible tokens, or NFTs, are something you should totally get...

Clockwork welcomes Sergio Santos-van Vuuren as Public Relations Director

Clockwork, a leader in communication solutions, is thrilled to announce the appointment of Sergio Santos-van Vuuren as its new...

Drunk Drivers Stay For Free

Clockwork and Aware.org launch festive season campaign to challenge holiday season drinking and driving. With the historically...

Clockwork to launch Menyetla Programme to support learners, interns, and bursary holders.

Meaning ‘opportunity’ in Sesotho, Menyetla aims to empower the next generation of marketing professionals.  Clockwork is...

Digital marketing agency insights: From trends and shifts to strategies for online success

The vast world of digital marketing is teeming with opportunities, but it's not without its intricate challenges. As 2023 draws...

Adapting to digital PR to reach the online community

In a world where a brand’s online presence is a critical driver of reach and impact, the way we approach public relations (PR)...

Digital copywriting to retain your audience

As digital distractions multiply and attention spans wane, grabbing attention is difficult enough, but it turns out, that’s...

Digital design: A pillar of modern advertising

There’s no doubt that design is critical to creating effective advertising, but what about digital design? What is digital...

Clockwork releases trends forecast for marketers: What you can’t NOT know in 2024

Clockwork has released a comprehensive industry white paper and trends forecast that unpacks the marketing landscape’s latest...

Building a strong SEO strategy: Unlocking online success

SEO, or search engine optimisation, isn’t just about increasing organic traffic to your website; it’s about tailoring...

Understanding the website development process: A comprehensive guide

For most of us, ‘digital’ dominates how we work and live. In this landscape, a solid online presence isn’t a luxury, it’s...

A social media marketing guide for brands

In our increasingly connected world, the power of social media marketing can’t be underestimated. Whether you’re a new brand...

Influencer marketing: Navigating authenticity and building lasting brand partnerships

In the rapidly evolving landscape of digital marketing, influencer marketing continues to hold its ground as a powerful strategy...

Leveraging performance marketing: Driving results

You've probably heard the term before, but what is performance marketing exactly, and more importantly, how can you leverage it...

Using data analytics to build your digital strategy: The power of evidence-based decision making

The expansive digital landscape gives you countless opportunities to connect with your audience. But with so many options, how do...

Setting digital marketing KPIs and objectives: How to get started

Key performance indicators (KPIs) are quantifiable benchmarks used to measure the progress of specific marketing goals. They are...

Jacques Shalom joins Clockwork as Chief Creative Officer

Clockwork is thrilled to announce that, as of 1 August 2023, Jacques Shalom has joined the agency as Chief Creative Officer....

Understanding the basics of a digital marketing strategy

In the dynamic digital realm, where competition is stiff and change is rapid, a digital marketing strategy operates as a compass,...

Threads unravels: What this means for brand strategy

Threads, a new microblogging app by Meta, burst onto the scene in July 2023, reaching 44 million daily active users (DAUs) at its...

Celebrating GrowthLab’s two-year anniversary: Empowering young talent at Clockwork

Clockwork's youth mentorship programme, GrowthLab, celebrates its second birthday during Youth Month. GrowthLab is the...

In the age of AI, how do we define writers’ relationship with technology?

“No one should trust a robot to conjure an award-winning campaign idea or draft a life-changing op-ed. At least, not...

Upskill, Reskill, Repeat

As Henry Ford once said, "Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young."...

Looking beyond ChatGPT: The introduction of artificial resources

This isn’t another ChatGPT story. OpenAI, best known for ChatGPT, has a vast portfolio of tools, from image generation to voice...

Clockwork announced as Canon’s Digital and PR agency of record

Clockwork is pleased to announce its recent appointment as the digital and PR partner for Canon South Africa. The account win and...

Marketing strategy: Why bother?

It’s expensive, restrictive, and, say some, the enemy of the fleet footed. The advice from your new agency is to devote a...

War of the words: Is a robot a better writer than a human?

(Author’s note: One of the paragraphs in this article was generated by ChatGPT. See if you can guess which one.) At the end...

Clockwork Empowerment Fund Bursary Applications 2023

In line with the Clockwork’s commitment to empowering lives through education, the agency has now opened applications for young...

The Twitter saga shows the importance of a multi-platform social media ecosystem

Since concluding his acquisition of Twitter in October, Elon Musk has ushered in a wave of disruption that shows no sign of...

2022 – A year of misery or optimism for marketers? Part 1

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch...

More empathy and sensitivity needed in the post-COVID workplace

These days, it seems that almost everyone you speak to is going through a difficult time. The current cost of living crisis, the...

Clockwork Opens Applications for 2023 Marketing Learnership

Full-service agency Clockwork, in collaboration with Red & Yellow, has opened applications for graduates in the media and...

Brands, it’s okay to have an opinion

Voicing an opinion of any kind is not something businesses like to do. The negative consequences can be in proportion to the...

Can brands learn from Netflix’s Nailed It?

Alright, so I’m sure that those of us who haven’t binge-watched Netflix’s Nailed It have at least seen the trailer....

Clockwork Empowers Young Women with Free Higher Education

The Clockwork Empowerment Fund celebrates another year of empowering young, black females, through their in-house non-profit...

Clockwork wins Bob Martin account, including seven sub-brands, for digital strategy, content and roll-out.

Clockwork is thrilled with its recent appointment as the digital strategic partner of Bob Martin, a pet care, food and health...

Clockwork appointed as Content Agency of record for Peroni Nastro Azzuro UK

Clockwork will lead digital content creation and production across the Peroni Nastro Azzurro portfolio Clockwork UK, whose...

Clockwork’s mentoring program GrowthLab invests in young staff

Clockwork’s youth mentorship programme, GrowthLab, celebrates its first successful year this Youth Month as the agency’s...

Kids these days

Kids are becoming more powerful and influential in the marketing industry than ever before, and the new generations of kids have...

Innovative responsible social marketing dominates for Clockwork at the SABRE Awards 2022: Africa and EMEA

As well as being a finalist in the highly coveted Consultancy of the Year category for Africa, Clockwork is thrilled with the...

Trust journalists to have a good approach to PR

South African media has taken several blows to the head in the last 24 months. In 2020, print media was rocked by mass...

The ads have eyes: Is surveillance marketing worth the risk?

In today’s hyper-connected world, few things are eerier than being spammed with hundreds of furniture ads immediately after...

Advertising in the metaverse: What does it mean for us?

The metaverse has been on the minds of people in the ad world ever since Meta (previously Facebook) CEO Mark Zuckerberg delved...

Clockwork’s Tayla De Beer Profiled at Marklives Agency Awards

Clockwork is proud to announce that one of its finest illustrators and designers, Tayla de Beer, has successfully completed her...

Empowering and educating the Deaf community for employment

eDeaf is making room for the deaf community by striving to improve their social and economic lives...

Clockwork reaches BEE Level 1 whilst maintaining full independence

With its head office in Johannesburg, South African-born full-service communications agency Clockwork has achieved Level 1 BEE...

Clockwork takes home 17 wins at the 2021 DMASA Assegai Awards

South African and London-based full-service advertising agency Clockwork saw another successful night of wins at the DMASA...

The Creative Industry Needs a Leadership Overhaul

The vast array of creative industry titans, both individuals and companies, to have fallen on the wrong side of moral history in...

Clockwork delivers integrated marketing excellence with 17 finalists in the Assegai Awards 2021

Clockwork is proud to announce strong results in the Assegai Awards 2021 finals announcements, with 17 nominations across five...

Let’s stop calling content marketing ‘thought leadership’

We’re all nauseated by industry buzz words. Phrases adopted in the marketing world lose weight, meaning and gravitas through...

Clockwork takes home seven Supersonic New Generation Awards for digital excellence

Clockwork celebrates another seven wins after the announcement of the 9th annual Subsonic New Generation Awards 2021, held...

People are people so why should it be? Consider every interaction as a learning experience

So we're different colours and we're different creeds And different people have different needs It's obvious you hate me though...

Green Door Women’s Shelter rewrites African proverbs to shift the narrative on gender-based violence.

“We can’t change the past, but we can start a new story for all South African women.” – Brown Lekekela, founder of...

Gaming as a new marketing platform

By Tasneem Cassim  Gaming, including online gaming, as a hobby has seen incredible rapid growth over the last few years, with...

Clockwork brings home 9 Cannes Lions for Xbox with McCann collab campaign

Clockwork once again delivers for the Xbox account by scooping a total of 9 Cannes Lion Awards, with a further 5 shortlists for...

Clockwork welcomes Mathabo Diale as Client Service Director

Clockwork is thrilled to announce the appointment of Mathabo Diale in the position of Client Service Director. With the aim of...

No more tough guys, just good fellas, please

By Olwethu Bandezi Since around the 1920s, when the sales era of advertising was introduced, marketing has been building...

Clockwork Receives 5 Nominations at Bookmark Awards 2021

Clockwork’s interactive communications campaigns continue to make waves in the South African advertising and marketing...

Is YouTube being underutilised by South African brands?

YouTube has grown rapidly over the past few years in South Africa. However, the channel is still an enigma to many brands,...

African Consultancy of the Year at SABRE Awards EMEA 2021

The winners of the SABRE Awards EMEA 2021 were announced on the 9th June with fantastic news for Clockwork, who walked away with...

Clockwork appoints Penny Motsamai as Public Relations Director

Clockwork is proud to announce the appointment of Penny Motsamai as Public Relations Director. Motsamai has been with the agency...

Clockwork picks up major wins at the 2021 PRISM Awards for Netflix: Blood & Water

Clockwork has enjoyed another successful run at the annual PRISM AWARDS with the dynamic communications campaign for local...

The power of using Segmentation and Personas in marketing and defining the role of both

The rise of digital media and the demand for personalisation by the ever-evolving connected consumer has put pressure on brands...

Clockwork Excels at African SABRE Awards

South African full service advertising agency Clockwork is proud to announce six take-homes from the globally-revered African...

Clockwork expands to the UK

Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first...

TikTok vs Reels: The next battle for social dominance

On 5 August 2020, Instagram launched a new feature called Reels, which allows users to create and share short-form video content...

Stop Hate for Profit

Social media boycotts: What do they mean for consumers and advertisers in South Africa? Attributed to: Olwethu Bandezi Social...

Marketing to Women: Beyond Women’s Month

August is Women’s Month; the month when South Africans remember and celebrate the spirit of the women who marched to the Union...