What the brand needed
kykNET Silwerskermfees isn’t just a festival; it’s a flagship celebration of Afrikaans film that gives a voice to authentic local storytelling. Openserve, South Africa’s No. 1 Fibre network operator, didn’t want to be just another sponsor logo at the bottom of the screen. They wanted to be part of the conversation.
Insights and execution
We found classic Western-style stock footage and re-dubbed it with spontaneous, local greeting styles. It was all recorded in a single unscripted session with South African comedians Themba Robin, Eloise Cupido and Bryan van Niekerk, and packaged as bite-sized comedy gold for social, TV and screenings at the event, where dogs barked in Afrikaans and cowboys thew out ‘ma se kind’ instead of ‘partner’.
The results
Clockwork was able to work around the budget and turn it into a cultural moment. No frills, no film sets, just pure South African connection.
Because no one connects like South Africans, and no one connects South Africans like Openserve.
total reach
impressions
views
attendees at community screenings
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