What the brand needed
With approximately 24 million regular gamers in South Africa, there was a significant gap in games reflecting our diverse culture and locations, limiting the immersive experiences that gamers crave. Forza’s upcoming release presented a unique opportunity to bridge this gap by featuring the iconic Kyalami Racetrack. The challenge was how to attract more South Africans to experience this 16-turn, 4.5 km piece of automotive history for themselves.
Idea and Execution
Are you #FastAsForza?
To put “the most realistic driving game ever created” to the test, we invited top racing gaming influencers like La Chief, Shawnee Reid, Julia “Bish” Robson, Werner Joubert, and Thendo Plays to the real Kyalami Racetrack. They tested their skills both in-game and on the real track.
Our influencers first set a personal best lap time at our gaming station, becoming some of the first to race the track online. Once set, it was time to take their digital skills to the next level by driving the actual track. The entire experience was captured by a high-speed camera crew, and the thrilling content was edited and shared with influencers to post and engage their followers.
The results
Through influencers and organic content alone, we achieved impressive results, giving local gamers a compelling reason to download Forza and experience its first-ever South African track.
Across Instagram and TikTok:
video plays
post likes
engagement
total reach
We also achieved a 103% average engagement rate, well above the 3% industry standard.
With a zero paid media budget, we successfully brought Forza home to our loyal South African fans as a reward for their years of gaming loyalty.
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