What the brand needed
Brand-new to the country, JAECOO approached us to introduce the J7 to South African press, influencers, corporates, and dealers at a spectacular
event. The launch needed to be centred around their image: classic elegance and fearless adventure.
Clockwork envisioned a launch that would bring this personality to life across the location, food, experience, entertainment, and even the guests.
EVENT HIGHLIGHTS
Where to start… The day began with first-hand experience of the JAECOO J7’s unrivalled off-road capabilities in the morning, followed by a night no-one will soon forget.
The list of attendees was just as impressive with influencers like Mohale Motaung and Senzo Radebe, and well-respected journalists like Braams Peens from Cars.co.za and Reuben van Niekerk from Wheels24 eagerly attending the launch.
INSIGHTS AND EXECUTION
The launch of the JAECOO J7 boasted a full itinerary, starting with breakfast for selected guests. Guests were then treated to a full day of adventuring, kicking off at St John’s to get a first-hand experience of how well the JAECOO J7 drives. Next, they were whisked away to the Lion Safari Park for an out-of-this-world off-road experience.
Following this was the main event in the evening, where a total of 158 guests attended the official launch of the JAECOO J7. Held at the impressive St John’s, MC’d by the queen herself, Anele Mdoda, the décor and food reflected all the traits of the brand: minimalist sophistication. The event featured a sushi station and gourmet sliders, which left guests overall very impressed. Entertainment included soothing sounds from The Muses and Mérda, and a breathtaking fire dance.
Then it was time for the moment everyone was waiting for. The JAECOO J7 was revealed with strobe lights that bounced off the glorious curves of the car.
Overall, the turnout was a huge success during both the morning and evening events. The planning and execution of the event went down tremendously thanks to our teamwork internally and with the client. No ideas were left behind and all views were considered, resulting in a collaborative triumph.
The results
Those attending the event were quick to turn to social media to express their excitement. 199 Stories went live on Instagram, while X had a total of 24 posts published in the form of live coverage from the J7 launch event, which our audience responded well to and engaged with.
The influencer content launched during the J7 event was highly effective, significantly boosting our metrics and enhancing positive sentiments. Our online audience left comments wishing they’d gotten an invite – we achieved the FOMO factor.
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