What the brand needed
According to Google South Africa, 70% of car buyers are influenced by YouTube videos when buying a car. But when you have a brand-new SUV like the JAECOO J7 that nobody knows about, it also means nobody is searching for your videos.
Insights and execution
We hijacked YouTube by using a contextual AI tool called Mirrors. With this tool, we served cheeky targeted ads to anyone searching for competitors, with a message they couldn’t skip.
Our data-driven campaign leveraged sophisticated audience mapping techniques to serve targeted content through YouTube Mirrors to users searching for SUVs. By analysing search behaviours, demographic data, and viewing patterns, we pinpointed high-intent SUV shoppers. We then seamlessly integrated videos about the JAECOO J7 into their search results, ensuring our content reached the right eyes at the right time. This strategic approach not only maximised visibility but also provided valuable insights into consumer preferences, enabling us to refine our targeting and enhance engagement.
The results
Over the course of just 2 weeks, the campaign generated over 450,000 impressions, with a video completion rate of 66%, and led to 453 test drives – all off the back of competitors.
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